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ynesthetics, Inc. provides innovative sensory science for the
development and marketing of consumer products. Our core expertise is odor
perception and the multisensory impact of fragrance on impressions of
sight, sound, touch and taste. We help our clients measure and optimize the
multisensory impact of fragrance on consumer perception. We use proprietary
consumer test methods as well as custom-designed research protocols.
Synesthetics offers fast, focused and quantitative research consulting. We
put sensory science in the service of marketing.
ynesthetics, Inc. was founded in 1995 by Avery N. Gilbert, Ph.D.
after spending 15 years investigating human odor perception as a vice
president for Sensory Psychology at Givaudan Roure Fragrances, and as a
faculty member at the Monell
Chemical Senses Center.
 he Synesthetics client list client list includes manufacturers of
leading brands in the air care, personal care, and fine fragrance markets:
- Amway Corporation
- Aromafloria/California Fragrance Company
- Colgate-Palmolive Company
- S.C. Johnson & Son, Inc.
- Kraft Foods
- The Procter & Gamble Company
- Revlon
- Riviera Concepts
- Shiseido Cosmetics
Synesthetics
also works with many of the leading fragrance and flavor companies in the
United State and Europe. Synesthetics has consulted on smell-related issues
in legal cases for law firms representing both plaintiffs and defendants.
ynesthetics, Inc. is committed to advancing the fundamental science
of olfaction, as this is the source of tomorrow's commercial applications.
We invite you
to examine our publications.
r. Gilbert's work is often cited in the media, including newspapers:
The Wall
Street Journal, Washington Post, Business 2.0, New York Times, Boston
Globe, The New York Observer, Los Angeles Times, and The Sunday
Times (London)
and
magazines:
The
Economist, BusinessWeek, Newsweek, Glamour, Allure, Cosmopolitan, Vogue, Mademoiselle,
Self, Redbook, Health, Mirabella, Good Housekeeping, and GQ.
He has
discussed the science of smell on television and radio, including
appearances on Good Day New York (FOX), Morning Blend (MSNBC), Take Two
(CNN), Today in New York (WNBC), the Ed Baxter Show (KGO --San Francisco),
the Todd Mundt Show and All Things Considered (NPR).
Dr. Gilbert
frequently speaks to professional groups on scientific and marketing trends
in olfaction. Recent examples include:
Popular
Culture, Deep History, and the Future of Home Fragrance.
Consumer Specialty Products Association - Air Care Div. Chicago, IL.
March 15, 2005.
Film and
Fragrance: A Scientist Looks at Scented Entertainment.
University of Southern California. Los Angeles, CA. October 7, 2004.
Intellectual
Property Issues in the Fragrance Industry.
Franklin Pierce Law Center. Concord, NH. April 5, 2003.
Latest
Research at the Sense of Smell Institute.
Nassau Community College. Garden City, NY. May 9, 2002.
The New
Digital Smell Technology.
Society of Flavor Chemists. Princeton, NJ. September 21, 2000.
The
Science Behind Aromatherapy Marketing.
HBA Global Expo. New York City. June 8, 1999.
Beyond
Psychophysics: New Trends in the Psychology of Olfaction.
New York Academy of Sciences. New York City. March 18, 1999.
r. Avery N. Gilbert, President of Synesthetics, Inc., is highly
experienced in the commercial process of fragrance design and evaluation.
Previously, as Vice President, Sensory Psychology, for Givaudan Roure Fragrances,
he dealt with consumer trends, marketing and regulatory issues, and
consumer test protocols in the fine fragrance, consumer, and household
product areas. Dr. Gilbert has developed rapid and consumer-friendly
applications for measuring multisensory responses to fragrance.
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scientific qualifications |
 n Dr. Gilbert's 20 years as an olfactory researcher he has
investigated age, sex and cultural differences in odor perception, and
pioneered studies of olfactory synesthesia--the multisensory impact of
scent. He holds an MA in biology and a PhD in psychology from the University of Pennsylvania.
Before joining the private sector, Dr. Gilbert was a faculty member at the Monell Chemical Senses Center.
He is
fluent in advanced statistical techniques, and has published 29 technical
scientific papers and five book chapters. In addition, he has written for
the popular press (National Geographic, GQ), the trade press (Perfumer
& Flavorist, Parfümerie und Kosmetik) and edited the Compendium
of Olfactory Research published by Kendall/Hunt in 1995.
Dr. Gilbert
is a member of seven professional societies, including the Association for Chemoreception
Sciences, and the European
Chemoreception Research Organization. He was President of the
not-for-profit Sense of Smell Institute from 2001 to 2002. The Institute
encourages exploration into the broader multisensory context of smell,
including its interplay with taste. |
