services and capabilities

ynesthetics, Inc. provides innovative sensory science for the development and marketing of consumer products. Our core expertise is odor perception and the multisensory impact of fragrance on impressions of sight, sound, touch and taste. We help our clients measure and optimize the multisensory impact of fragrance on consumer perception. We use proprietary consumer test methods as well as custom-designed research protocols. Synesthetics offers fast, focused and quantitative research consulting. We put sensory science in the service of marketing.

Synesthetics, Inc. brings proven sensory research expertise to the challenges of designing, evaluating, and marketing fragranced products. The company specializes in:

· Data Support for Aromatherapy Claims

· Multisensory Fragrance Optimization

· Strategic Scientific Consulting

data support for aromatherapy claims

ow do you identify fragrances that consumers perceive as supporting mood-related aromatherapy claims? How do you document label and advertising claims relating scent to mood? Synesthetics uses Mood Descriptor Profiling to obtain objective and quantified mood associations to scent. Because MDP can be done on a fast turn-around basis, it can be used as feedback during fragrance development.

Top of page

multisensory fragrance optimization

o get the most benefit from the fragrance in your product, it should complement other elements of the marketing mix. Product developers and brand managers know this, but usually rely on intuition to select fragrances. Now there is a better way. Synesthetics multisensory test methods measure consumer response to fragrance, and relate it directly to other sensory elements of the brand image, from fine fragrance to household products. See what Claudia Dziuk O'Donnell, technical editor of Prepared Foods, has to say about "Colorful experiences: Food colorings that impact more than appearance." coordinate scent and color Consumers perceive distinct color impressions based on fragrance alone. Does your product's scent-color enhance the color of its base, packaging and graphics? Synesthetics methods for quantifying color impressions identify an appropriate color zone then home in on an exact hue, lightness and saturation using either the Munsell® color system or the Pantone® Color Specifier. texture, shape, sound and package graphics Smell has profound links to the senses of touch, vision and hearing. Every scent can be associated to a specific note on the musical scale, to the tactile perception of shape and surface texture, and to graphic elements on package and label. Synesthetics methods give you a quantitative way to address the consumer on these nonverbal channels.

Does your product provide the minimum daily requirement of consumer expectation? Innovative, multisensory research from Synesthetics, Inc. lets you quantify consumer perception and optimize product impact. Fragrance is our focus, synesthesia is our specialty.

Top of page

strategic scientific consulting

new market entry

ave you just developed or acquired a new scented product line? Are you wondering how to select fragrances, set strength levels, optimize fragrance release? Synesthetics will bring you up to speed on the sensory issues you face as you go to market, and provide targeted recommendations for dealing with them.

development of novel sensory test methods

Synesthetics custom designs experimental protocols to support sensory claims for product performance. Mood enhancement, malodor reduction, olfactory equivalence between original and cost-reduced perfumes, and between natural and synthetic aroma compounds are some of the areas we cover.

evaluation of emerging technologies & applications

Is your R&D group's innovation worth pursuing? Let Synesthetics' experience in olfactory science and commercial application be your guide. We provide comprehensive review and evaluation of emerging concepts and technologies.

olfactometry and odor delivery technology

Quantitative olfactometry measures odor perception in response to precisely controlled levels of scent. The technique has important applications in measuring odor detection thresholds, and in quantifying odor blending and malodor counteractance. In addition, our expertise in the psychology and behavior of odor response will help you optimize consumer benefits from your new fragrance release and odor delivery technologies.

Top of page

---

corporate | services | publications | press © 2008 Synesthetics Inc.